Strategy is one of the most widely mis-used and mis-understood terms in management. In earlier times, educated priests in India used Sanskrit language as the primary form of all literature. However, this meant that all the information was out of reach for majority of the Indians. Strategy holds a similar position in the business world today. It is often related as something of interest to a limited few in the top management of organisations. It is often considered a serious and difficult concept.
The purpose of this book is to democratise strategy and align it to day-to-day concepts in a manner that it would allow a majority of us to relate with it. Another purpose is to add an element of fun and joy in learning about strategy. Prof. Rajesh sincerely believe this book will help to bring down strategy down from the ivory towers to common business executives. That’s why he has titled it ‘Strategic Humour-Democratising Strategy’. This book brings a fresh perspective to strategy through humour.
The book is shared with over 100 CXOs, strategy heads, corporate trainers and professors of management for feedback and they find it hilarious, simple, applicable, incisive and must read!!!